Brand Extension tutorial

Content:
• Brand Extension Vs Brand Line
1. Brand Line
2. Brand Extension
• Types of Brand Extension
1. Companion Product Extension
2. Product Form Extension
3. Extension of Company Expertise
4. Customer Franchise Extension
5. Extension of Brand Prestige & Distinction
6. Component Brand Extension
7. Customer Base Extension
• Advantages of Brand Extension
• Disadvantages of Brand Extension
• Brand Extension Examples
1. Starbucks – Coffee-based beverages into energy drinks
2. Ferrari – from exotic sports cars to theme parks
3. Callaway – from golf clubs into footwear, apparel and golf accessories
• Wrap Up

المدة: 18 ساعة.
راسلني بتفاصيل التاريخ والوقت.

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